The lighting in this photo is from the side and bit from above.The proximity of the photo is a close-up because you can only see his facial regions and hat. The man in the photo is at eye level with the camera.
I think the photographer wants the viewer to a bit sad for him because it says, "How will you stay warm. Coldest winter in 50 years". The background is a flat white wall with sepia filter to make it look grainy, The editors also added leaves at the top and bottom to brighten up the photo. The wardrobe is a winter jacket a brimmed hat.
I think the photographer did a very good job with this photo.
I found that photo at:
http://www.flickr.com/photos/lilcrabbygal/207254967/in/photostream/
